This is marketing
This is marketing, a new book from Seth Goddin,
a genius of marketing,
I am one of his fans,
learning how to do marketing in the new world,
digital age,
his latest book is a great encapsulation of many of his major themes:
The job of marketers is to change people through stories Go for the smallest viable market (as opposed to the minimum viable product) “When you know what you stand for, you don’t need to compete.